Stay up-to-date with the latest news and trends in the world of cycling
Discover the Factor ELARA, the new gravel race bike designed for speed: racing geometry, tires up to 57 mm, advanced aerodynamics, and True Monocoque technology.
Discover LACTATE 60, the new Santa Madre energy gel that combines 40 g of carbohydrates and 60 mmol of lactate for a new nutritional strategy in endurance sports.
After more than a year of development, Factor has launched a collaboration unlike any other in the world of cycling, combining its engineering expertise with the creativity of Mighty Jaxx and Nickelodeon. Discover the two special editions of the Factor ONE, inspired by the characters from SpongeBob SquarePants: one dedicated to the energetic SpongeBob and the other to his inseparable friend Patrick Star. These bikes aren’t just works of art on wheels—they’re also a perfect blend of cutting-edge technology and pop culture. Don’t miss your chance to order your limited-edition SpongeBob bike!
Discover the new ALPHA Pulley Wheels from CeramicSpeed, a revolution in the world of high-performance pulleys. Designed to improve drivetrain efficiency, these pulleys offer exceptional durability and unmatched smoothness, thanks to their renowned ceramic bearings. With ADR technology, each pulley is protected from dirt and contaminants, ensuring consistent performance over time. Compatible with major Shimano and SRAM groupsets, the ALPHA Pulley Wheels are the ideal upgrade for cyclists looking to get the most out of their bike. Learn more about how they can transform your riding experience!
Beltrami TSA is investing in digital transformation thanks to the support
Discover the new Zipp 404 S, the next evolution of the S-Series line designed for cyclists seeking high performance without breaking the bank. With a 50 mm carbon rim, these wheels offer exceptional aerodynamic efficiency, ensuring speed and stability even in crosswinds. Thanks to Tubeless Straight Side technology, you’ll tackle every route with comfort and control. Don’t miss the opportunity to improve your performance: read more about the features that make the Zipp 404 S the ideal choice for long-distance rides, intense training, and road races!
Discover the Hyper 62, the latest chapter in the evolution of Black Inc. This high-profile wheel is not just a product, but the result of years of development aimed at redefining performance in cycling. With an innovative structure and an integrated design, the Hyper 62 offers total control and immediate responsiveness, ensuring an unparalleled riding experience. With a 62 mm aerodynamic profile and a weight of just 1298 grams, it strikes the perfect balance between lightness, speed, and stiffness. Don’t miss the opportunity to discover true innovation in modern cycling!
Discover the Factor Sarana, the gravel bike designed for self-supported ultra-distance races. With an innovative frame and integrated system, it offers optimal fatigue management and unmatched stability. Thanks to its stability-oriented geometry and functional design, every detail is crafted to maximize performance over long distances. From the single-chainring drivetrain to compatibility with wide tires, the Sarana is the ideal choice for those seeking reliability and efficiency. Don’t miss the opportunity to explore this extraordinary bike!
The Zipp 202 NSW wheels aren’t just wheels—they’re an icon of high performance. Designed for climbers, they offer uncompromising lightness and responsiveness, ensuring speed and efficiency even on the toughest climbs. With an optimized aerodynamic design and innovative technology, these wheels provide stability and safety on descents. Discover how the combination of advanced materials and German engineering can transform your cycling experience, maximizing every watt into real speed. Don’t miss the opportunity to elevate your performance with the Zipp 202 NSW!
The perfect combination of precision and strength. Sram is a relentless pursuit to make the climb shorter, the road smoother, the curve tighter, the descent faster.
To give you the strongest, lightest, fastest bike on earth, to be the best.
Our purpose is to pursue unparalleled excellence.
Factor Bikes was conceived from a commitment to innovation, speed and performance through advanced engineering; our soul lives in the union of technology and integration, while our heritage comes from motorsport and aviation.
CeramicSpeed was born out of a dream to change the world of cycling. Today we can safely say that dream has turned into reality. For nearly two decades, we have revolutionized the highest level of professional cycling by constantly pushing the limits of drivetrain performance. Along the way, our efforts have helped bring home victories in Grand Tours, and World Championships.
CORIMA's expertise and innovation in carbon and composite materials are globally recognized. They have been producing high-performance carbon wheels for over 30 years. They control all stages of the production process; from design to assembly and packaging. Corima wheels are handmade using prepreg carbon fibers, in their factory in LORIOL sur DRÔME, FRANCE.
Zipp meets the customer's needs to lead them to peak performance, creates superlative quality components through innovative design and manufacturing, using the best materials and technologies available.
Creators of the most innovative care products to keep both cyclists and their bicycles at their best, making them look brilliant after every performance!
Weight, stiffness, comfort. These are the three well-balanced properties from which Argon frames are born. A landmark brand that has created a tradition of technological innovation and design. Argon18 poses a challenge to the most demanding customers: it creates frames with the most sophisticated and high-performance materials.
Brand packed with a wide range of models, starting with those who are just approaching the world of two wheels to those who seek perfection
ALMSTHRE was created by three cyclists from San Diego, CA, whose relentless pursuit of endless adventures has always been in their blood. They seek to go further, explore more and connect deeply with nature, themselves and others. To feel alive, they believe that one should never stop exploring the unknown. They strive to get out of the comfort zone and always move forward. The art of doing is what motivates and inspires them, while passion is what fuels them. Therefore, when there is no end in sight, they keep pushing forward, because they are ALMSTHRE.
Black Inc brand of components, starting from top-of-the-line wheels to handlebars, stem, and seatposts.Black Inc products are designed to perform at the highest level.
Health Through Sport (HTS), founded in 2019, is an Italian company of experts in medicine and sports, based in Tuscany. The Top Shield line of functional, doping-free cosmeceuticals is designed to prevent and treat skin problems caused by saddle use (cycling, motorcycling, horseback riding).
Hutchinson is a tire brand for the two-wheel world, always looking for new compounds for their tires. Hutchinson's range is vast starting from the road world to gravel and Mtb.
The world's lightest combination. Keywin pedals offer the largest footprint ensuring a unique and optimal thrust.
Lezyne is a leader in bicycle accessories, with engineering, award-winning design, and in-house production. The 2025 collection is the result of more than 16 years of innovation.
A company that was born and has remained handcrafted, which is also well known abroad, having acquired several important European customers. RAULER frames and bicycles have in the past been used by some of the most glorious athletes and professional teams in the history of the sport including "SMEG" and "GIACOBAZZI." Among the many victories achieved by RAULER bicycles, the victory of the 100 km. at the Los Angeles (USA) Olympics in the year 1984 is definitely worth mentioning.
RAVEMEN is a brand that combines a passion for cycling with the safety of cyclists. Their bike lights, inspired by car headlights, offer better visibility than traditional lights, reducing the risks caused by glare. With high quality materials and innovative design, RAVEMEN products are reliable, easy to use, and help ensure cyclists' safety on the road.
Truvativ is a brand that specializes in handlebars, stem and seatposts for the off-road world. Top-of-the-line products provide you with lightweight, stiffness and safety
TIME's mission is to help cyclists enjoy cycling by making the world's best and most innovative pedals.
TIME pedals give the rider the ability to take on any challenge, be the best performing and pedal the longest.
TUFO's philosophy focuses on specializing in the production of tubulars, working with world champions and elite cyclists. Products are made with high standards and strict quality control, with much of the production done by hand to ensure attention to detail. Each TUFO product is therefore "unique."
Brand specializing in sports nutrition. Products designed to provide maximum energy needed in any sports activity.
We develop our products with a scientific, performance-oriented approach, using the latest advances in sports nutrition
Juice Lube is in the business of cleaning and lubricating your bike. Effective products that allow you to clean and lubricate your bike to the fullest allowing your bike to perform as well as possible.
Solid roots rooted in the past and allowing us to look forward to a future completely oriented towards innovation.
Since 1919, cycling has been our passion. We produce high quality wheels and components proudly Made in Italy. We look ahead thanks to new technologies and the smart approach of Industry 4.0. A history spanning three generations and a bright future all to write.
Pedal Plate offers two versions optimized for the two most popular pedal systems on the market Shimano SPD-SL and LOOK KEO. Now also available in MTB version for Shimano SPD pedals, Look X-Track and Cranckbrothers (Eggbeater, Candy).
Shock absorbers, forks, and telescopic seatposts everything you need to best equip your MTB.
HAMMERHEAD is a new cyclocomputer designed for ambitious cyclists, with cutting-edge visualizations, next-generation technology and advanced customizations. It offers over 35 hours of battery life for uninterrupted exploration.
