Stay up-to-date with the latest news and trends in the world of cycling
Discover Factor's new MONZA, a bicycle that embodies pure performance and precision engineering. With a minimalist and functional design, an aero-optimized frame, and uncompromising geometry, MONZA is designed to deliver authentic speed and real performance.
We bring training to your home. Learn in professional environments with experts in the field. Our technicians will guide you with professional equipment and specific training materials. Don't miss the opportunity to sharpen your practical skills! Get ready to get your hands dirty in the world of bicycle maintenance!
Discover Hutchinson's Caracal all road, the ideal multi-purpose tire for asphalt and dirt. With hybrid construction, high smoothness and sidewall cleats for added traction, it's perfect for exploring without limits. Available in 700 x 35mm, it offers comfort, flexibility and durability at every turn. Ready for adventure!
Discover SWEET BAR, Santa Madre's birthday cake-flavored, light, gluten-free bar. Ideal during physical activity or between meals, it is free of palm oil and contaminants. It combines pleasure and wellness in a practical and nutritious snack. Try it and be won over!
The Factor event was held on March 17 in Reggio Emilia, with dealers gathered to learn about all the brand's upcoming news, technologies and vision. Guests Marco Frigo and John Ebsen. Also presented Beltrami TSA teams, confirming commitment to youth and professional cycling.
Discover the Reverb AXS, the wireless telescopic seatpost that transforms your riding experience. Quick, cable-free assembly and customization via the SRAM AXS app. With ActiveRide, it offers superior comfort and control, especially on climbs. Compatible with GX, X0, and XX. Exceptional performance and simplified maintenance!
Discover the Ravemen NT 201, the bicycle light that combines stylish design and advanced technology. With visibility up to 1,600 meters and brake sensor, it ensures safety. The 1400mAh battery offers up to 23 hours of battery life. Waterproof and easy to mount, it is perfect for every cyclist!
Our technicians Luca and Federico were invited as lecturers to the Bicycle Academy, held at the Vigorelli Velodrome in Milan.
They gave theoretical and practical lectures on transmission, braking and suspension.
Discover SRAM's Eagle Transmission Mechanics, designed for precise shifting even under maximum thrust. With the Full Mount system, they ensure reliability and strength. Available in Eagle 90 and Eagle 70 models, they are easy to mount, enhancing every mountain biking adventure.
Explore Motive's range of mountain bike brakes, Maven, DB6 and DB4, designed for modern riders. Power, precision and low maintenance in every situation, from downhills to XC racing. With advanced technologies such as DirectLink and mineral oil, they offer high performance for optimal control on every trail.
The perfect combination of precision and strength. Sram is a relentless pursuit to make the climb shorter, the road smoother, the curve tighter, the descent faster.
To give you the strongest, lightest, fastest bike on earth, to be the best.
Our purpose is to pursue unparalleled excellence.
Factor Bikes was conceived from a commitment to innovation, speed and performance through advanced engineering; our soul lives in the union of technology and integration, while our heritage comes from motorsport and aviation.
CeramicSpeed was born out of a dream to change the world of cycling. Today we can safely say that dream has turned into reality. For nearly two decades, we have revolutionized the highest level of professional cycling by constantly pushing the limits of drivetrain performance. Along the way, our efforts have helped bring home victories in Grand Tours, and World Championships.
CORIMA's expertise and innovation in carbon and composite materials are globally recognized. They have been producing high-performance carbon wheels for over 30 years. They control all stages of the production process; from design to assembly and packaging. Corima wheels are handmade using prepreg carbon fibers, in their factory in LORIOL sur DRÔME, FRANCE.
Zipp meets the customer's needs to lead them to peak performance, creates superlative quality components through innovative design and manufacturing, using the best materials and technologies available.
Creators of the most innovative care products to keep both cyclists and their bicycles at their best, making them look brilliant after every performance!
Weight, stiffness, comfort. These are the three well-balanced properties from which Argon frames are born. A landmark brand that has created a tradition of technological innovation and design. Argon18 poses a challenge to the most demanding customers: it creates frames with the most sophisticated and high-performance materials.
Brand packed with a wide range of models, starting with those who are just approaching the world of two wheels to those who seek perfection
ALMSTHRE was created by three cyclists from San Diego, CA, whose relentless pursuit of endless adventures has always been in their blood. They seek to go further, explore more and connect deeply with nature, themselves and others. To feel alive, they believe that one should never stop exploring the unknown. They strive to get out of the comfort zone and always move forward. The art of doing is what motivates and inspires them, while passion is what fuels them. Therefore, when there is no end in sight, they keep pushing forward, because they are ALMSTHRE.
Black Inc brand of components, starting from top-of-the-line wheels to handlebars, stem, and seatposts.Black Inc products are designed to perform at the highest level.
Health Through Sport (HTS), founded in 2019, is an Italian company of experts in medicine and sports, based in Tuscany. The Top Shield line of functional, doping-free cosmeceuticals is designed to prevent and treat skin problems caused by saddle use (cycling, motorcycling, horseback riding).
Hutchinson is a tire brand for the two-wheel world, always looking for new compounds for their tires. Hutchinson's range is vast starting from the road world to gravel and Mtb.
The world's lightest combination. Keywin pedals offer the largest footprint ensuring a unique and optimal thrust.
Lezyne is a leader in bicycle accessories, with engineering, award-winning design, and in-house production. The 2025 collection is the result of more than 16 years of innovation.
A company that was born and has remained handcrafted, which is also well known abroad, having acquired several important European customers. RAULER frames and bicycles have in the past been used by some of the most glorious athletes and professional teams in the history of the sport including "SMEG" and "GIACOBAZZI." Among the many victories achieved by RAULER bicycles, the victory of the 100 km. at the Los Angeles (USA) Olympics in the year 1984 is definitely worth mentioning.
RAVEMEN is a brand that combines a passion for cycling with the safety of cyclists. Their bike lights, inspired by car headlights, offer better visibility than traditional lights, reducing the risks caused by glare. With high quality materials and innovative design, RAVEMEN products are reliable, easy to use, and help ensure cyclists' safety on the road.
Truvativ is a brand that specializes in handlebars, stem and seatposts for the off-road world. Top-of-the-line products provide you with lightweight, stiffness and safety
TIME's mission is to help cyclists enjoy cycling by making the world's best and most innovative pedals.
TIME pedals give the rider the ability to take on any challenge, be the best performing and pedal the longest.
TUFO's philosophy focuses on specializing in the production of tubulars, working with world champions and elite cyclists. Products are made with high standards and strict quality control, with much of the production done by hand to ensure attention to detail. Each TUFO product is therefore "unique."
Brand specializing in sports nutrition. Products designed to provide maximum energy needed in any sports activity.
We develop our products with a scientific, performance-oriented approach, using the latest advances in sports nutrition
Juice Lube is in the business of cleaning and lubricating your bike. Effective products that allow you to clean and lubricate your bike to the fullest allowing your bike to perform as well as possible.
Solid roots rooted in the past and allowing us to look forward to a future completely oriented towards innovation.
Since 1919, cycling has been our passion. We produce high quality wheels and components proudly Made in Italy. We look ahead thanks to new technologies and the smart approach of Industry 4.0. A history spanning three generations and a bright future all to write.
Pedal Plate offers two versions optimized for the two most popular pedal systems on the market Shimano SPD-SL and LOOK KEO. Now also available in MTB version for Shimano SPD pedals, Look X-Track and Cranckbrothers (Eggbeater, Candy).
Shock absorbers, forks, and telescopic seatposts everything you need to best equip your MTB.
HAMMERHEAD is a new cyclocomputer designed for ambitious cyclists, with cutting-edge visualizations, next-generation technology and advanced customizations. It offers over 35 hours of battery life for uninterrupted exploration.
