ALMSTHRE was created by three cyclists from San Diego, CA, whose relentless pursuit of endless adventures has always been in their blood. They seek to go further, explore more and connect deeply with nature, themselves and others. To feel alive, they believe that one should never stop exploring the unknown. They strive to get out of the comfort zone and always move forward. The art of doing is what motivates and inspires them, while passion is what fuels them. Therefore, when there is no end in sight, they keep pushing forward, because they are ALMSTHRE.
EFFORTLESSLY FOR EVERYONE
SRAM Force and Rival AXS: wireless shifting and power without compromise
Your performance must be worth 100 percent of the effort you you put into it. The new groups are designed with this very goal.
In the saddle, every watt counts. It is with this approach that SRAM has revamped the Force and Rival groupsets, focusing on high performance and maximum control. The result? Faster shifts, more powerful braking and even lighter components.
Credit to the new controls, which improve ergonomics and modulation, and the evolution of the AXS system, now also available for the 2X and XPLR groupsets. Each upgrade is designed to offer a smoother, more responsive and precise ride, on road or dirt.
SRAM Force and Rival are not just drivetrains-they are an expression of a philosophy that puts performance first.
















































