Sram Force and Rival groupsets
Sram Force and Rival groupsets

EFFORTLESSLY FOR EVERYONE

SRAM Force and Rival AXS: wireless shifting and power without compromise

Your performance must be worth 100 percent of the effort you you put into it. The new groups are designed with this very goal.

In the saddle, every watt counts. It is with this approach that SRAM has revamped the Force and Rival groupsets, focusing on high performance and maximum control. The result? Faster shifts, more powerful braking and even lighter components.

Credit to the new controls, which improve ergonomics and modulation, and the evolution of the AXS system, now also available for the 2X and XPLR groupsets. Each upgrade is designed to offer a smoother, more responsive and precise ride, on road or dirt.

SRAM Force and Rival are not just drivetrains-they are an expression of a philosophy that puts performance first.

FORCE & RIVAL

Embargo: June 17, 2025

Our incredible effortless braking and wireless shifting expand their scope on the Force and Rival AXS groupsets, in 2x and XPLR versions.

One-finger braking, refined ergonomics, faster shifting, and lighter weight ensure effortless riding on any terrain and in any condition. Effortless performance for everyone.

Top performance without any compromise. 

The Force AXS features wireless technology, refined ergonomics, and additional AXS integration. The lightweight pro-level drivetrain offers effortless braking and faster center shifting, so you can focus on giving your best.

FORCE AXS

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HRD transmission/brake system

New ergonomic controls are now available on Force, with stiffer brake calipers and powerful, modular braking, even with one finger, from both the controls and the handlebar crease. Bonus Buttons, along with more intuitive contact surfaces, allow levers and buttons to be operated naturally, even in the most intense situations. The result is a firmer grip, less hand fatigue and superior control, even in emergency braking, where the risk of pinching fingers against the handlebars has been completely eliminated. An evolution designed to make riding smoother and safer for an ever-widening audience of cyclists.

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AXS center derailleur

The new Force AXS front derailleur is designed to deliver top-level performance. Not only is it faster and more precise in chainring transitions, but it also provides amazing smoothness across the entire ratio range. The narrower cage minimizes unnecessary movement, especially when shifting on the large chainring or under stress, making each transition smoother and more direct. At the heart of this efficiency is SRAM Yaw technology, with automatic angle adjustment: the result is responsive shifting, free of friction and noise. A solution designed for those seeking maximum precision, even when the legs are pushing hard.

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AXS Rear Gearbox

Lighter, faster and more efficient: the new Force AXS rear derailleur represents another step forward in electronic drivetrains according to SRAM. Compatible with cassettes from 10-28 to 10-36 teeth, this unique component handles both double chainring and single chainring configurations to perfection, adapting uncompromisingly to all types of terrain. The new lightened cage and oversized pulley increase drivetrain efficiency, improving smoothness and precision in all conditions, from challenging climbs to high-speed descents. All with 12 grams less than the previous generation because every detail counts, especially when the going gets tough.

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Force AXS crankset with power meter

Measure your watts accurately with the Force AXS power meter, available in two versions: integrated into the spider (for a balanced reading between left and right leg) or inside the bottom bracket axle (which measures power from the left leg and calculates total watts). The threaded crown allows for easy gear changes without sacrificing power measurement, making the whole system more flexible and modular. With X-Range technology, the drivetrain offers a wider range and smoother progression between gears, so you can always find the ideal cadence. Front shifts are fast and precise, while the DUB bottom bracket ensures durability and ease of maintenance.

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Crankset Force

The new Force AXS crankset has been redesigned to be lighter, stiffer, and even better performing. The updated design combines refined aesthetics with advanced functionality, offering a more efficient and responsive drivetrain. Available in 46/33, 48/35 and 50/37 tooth double chainring combinations, it takes advantage of X-Range technology to provide smoother and more continuous gear progression. The result? Fewer cadence variations in mid-shifts and a drivetrain that is always ready to maximize your power uphill, downhill or on long flat rides. A crankset designed for those who want the best, with no compromise between performance, style and control.

CS-XG-1270-E1

Cassette XG-1270

Whatever your goal, your pace or your preferred terrain, Force AXS has the right configuration for you. The drivetrain is fully customizable, with 12-speed cassettes available in 10-28, 10-30, 10-33 and 10-36 tooth variants. Freely match them to any combination of chainrings to create the perfect range of ratios for your riding style whether you prefer to attack uphill, push on the flat or fly downhill. With Force, every cyclist can find their ideal cadence. And never compromise.

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Chain

Light, strong and designed to last. The Force chain takes advantage of Flattop technology to offer not only greater durability, but also amazing quietness while pedaling, even after many hours and thousands of changes.

Perfect for long distances and those looking for consistent performance, it is compatible with 12-speed road cassettes and 13-speed gravel configurations.
An unobtrusive, yet essential component designed to stand up to anything and perform at its best all the time.

RT-PLN-A2

Paceline Rotor

Paceline disc brake rotors take advantage of the elegant design of our AXS road groupsets and feature a ventilated brake track designed for smooth and quiet performance. The aluminum center mount is 20 grams lighter than the previous generation.

NEW

Rival AXS

The Rival AXS allows everyone to take advantage of absolute performance. This incredibly lightweight groupset offers a huge number of riders effortless and powerful braking, smooth and fast shifting, integrated power metering, and AXS connectivity. The pros' proven technology for everyday riding.

HRD gearbox/brake system ED-RIV-E1

Essential, intuitive, ready for anything. The new Rival AXS controls offer everything you need for smooth, safe, distraction-free riding: precise electronic shifting, improved ergonomics, and powerful braking with minimal effort. The updated design includes a higher fulcrum for the brake lever, which allows for one-finger modulation of braking, reducing effort by 80 percent compared to the previous generation. In addition, the Reach Adjust has been expanded to accommodate hands of all shapes and sizes, while the new profile of the lever body eliminates the risk of bumping or pinching fingers even in the most abrupt braking. Low weight, optimized grip, and high braking power make the Rival AXS controls an ideal choice for those seeking real performance without compromise. Just get on the saddle and pedal.

Central derailleur FD-RIV-E-E1

Experience next-level center shifting. The Rival AXS front derailleur takes double chainring shifting to a new level of smoothness and reliability. Using SRAM Yaw technology with self-centering, the cage naturally follows the movement of the chain, eliminating friction and ensuring clean, quiet shifting every time. The new, narrower cage works in perfect harmony with the optimized design of the X-Range chainrings, ensuring fast and precise center shifting even under stress. And with the dedicated mounting template, finding the ideal position becomes simple and straightforward, even for those who want to mount it themselves. Rival AXS leaves nothing to chance. It is designed for those who demand precision but want no complications.

Rear gearbox RD-RIV-E-E1

It is the nerve center of the AXS system: the Rival AXS rear derailleur offers precise and reliable wireless shifters designed to adapt to every terrain and riding style. Compatible with cassettes from 10-28 to 10-36 teeth, it is the ideal choice for those who ride on the road but accept no limits. Thanks to advanced chain tension control, it keeps the drivetrain stable even in the most demanding conditions, ensuring smooth, quiet shifting that is ready for every pedal stroke. Tackle any trail with confidence and responsiveness. Rival AXS is the companion you can always count on.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi volutpat justo sed efficit cursus. Mauris fringilla quam.

Rival AXS crankset with power meter FC-RIV-P-E1

Our most advanced aluminum crankset now integrates the most affordable power meter in the SRAM range. A perfect marriage of efficiency and convenience, designed for those who want to monitor their progress without compromising on weight, stiffness and reliability. Light, solid and ready for anything, this crankset takes advantage of the X-Range gearing to give you a versatile drivetrain that's always ready for the right shift. All the data you need, packed into an essential, high-performance design.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi volutpat justo sed efficit cursus. Mauris fringilla quam.

XS 1250 CASSETTE

SRAM's flagship X-Range technology also arrives on Rival, offering a smooth, precise and incredibly versatile drivetrain. With a 12-speed range and crowns with reduced jumps, X-Range ensures more natural gear progression and consistently efficient pedaling. The 10-tooth sprocket cassette allows ample coverage, ideal for road, gravel and everything in between. Whether you're tackling a tough climb or pushing on the flat, with Rival you always have the right ratio at the right time.

FORCE AXS XPL

Here is the drivetrain that perfectly matches your passion for gravel. The Force XPLR AXS seamlessly blends resilience and precision in a lightweight groupset made just for gravel. This fully wireless 13-speed Force, with its easy mounting, robust full mount shifting, and improved braking with redesigned controls, does the job for you...

Rear gearbox RD-FRC-1E-E1

Designed for the most demanding gravel, the Force XPLR AXS rear derailleur adopts the Full Mount system, an extremely robust solution that eliminates the classic weaknesses of the traditional derailleur. No more bent mounts during transport or after an impact, and no adjustment screws to adjust-just pure reliability. Designed exclusively for 1x drivetrains, this rear derailleur is made to withstand anything and keep working like day one. 

Force XPLR AXS crankset with power meter FC-FRC-1WP-E1

Measuring power and keeping track of your data just got even more accurate. The Force XPLR AXS power meter is elegantly hidden inside the bottom bracket axle, allowing you to collect the data you need to improve without anyone noticing. This power meter has a battery that lasts longer, is lighter and more reliable in harsh weather conditions, and enables accuracy and reliability.

Cassette XG-1371 CS-XG-1371-E1

The 13v Force XPLR 10-46 cassette is the truly perfect cassette for gravel riding. Its 460 percent ratio range allows you to tackle any trail, and it also offers minimal shifting between sprockets so you don't have to be constantly searching for the right ratio, even on the most challenging trails.

The extended ratio development range of 460 percent meets the needs of riders who gravel with 1x.

For use with XPLR 1x 13-speed rear gears.

RIVAL AXS XPL

When the gravel gets tough, the Rival XPLR AXS is right at home. This indefatigable groupset offers the resilience and unparalleled precision of Full Mount gearing with the 13-speed ratio range made just for gravel. This generation of the Rival also takes advantage of better and more powerful brakes, with even less weight. Effortless performance for everyone.

Rear gearbox RD-RIV-1E-E1

Flawless shifting even on the toughest gravel trails. Equipped with a Full Mount interface, it guarantees shifting without the need for adjustment screws and unparalleled robustness against every obstacle along the way. Mud, uneven terrain or even rough transport won't dent its precision-the shifter stays perfectly aligned at all times. AXS wireless transmission ensures effortless exits. Simple to mount, immediate to pedal.

Crankset Rival XPLR FC-RIV-1W-E1

What you see is pure technology. SRAM presents its most advanced aluminum crankset for gravel, carefully designed to optimize the perfect balance between lightness and stiffness, employing the material only where it is really needed. X-SYNC chainrings provide unbeatable chain retention, keeping it firmly in place at all times.

Rival XPLR Cassette XG-1351 CS-XG-1351-E1

The beauty of gravel is to go out and discover the unknown. With a range of 10-46 ratios and minimal jumps between sprockets on the 13v XG-1351 cassette, you know full well that you have the right ratio for whatever you encounter.

Extended ratio development range to 460 percent meets the needs of riders who gravel with 1x. Compatible with all Flattop chains.Nickel chrome finish for quietness and durability

Sram

The perfect combination of precision and strength. Sram is a relentless pursuit to make the climb shorter, the road smoother, the curve tighter, the descent faster.
To give you the strongest, lightest, fastest bike on earth, to be the best.

Factor

Our purpose is to pursue unparalleled excellence.
Factor Bikes was conceived from a commitment to innovation, speed and performance through advanced engineering; our soul lives in the union of technology and integration, while our heritage comes from motorsport and aviation.

CERAMICSPEED

CeramicSpeed was born out of a dream to change the world of cycling. Today we can safely say that dream has turned into reality. For nearly two decades, we have revolutionized the highest level of professional cycling by constantly pushing the limits of drivetrain performance. Along the way, our efforts have helped bring home victories in Grand Tours, and World Championships.

CORIMA

CORIMA's expertise and innovation in carbon and composite materials are globally recognized. They have been producing high-performance carbon wheels for over 30 years. They control all stages of the production process; from design to assembly and packaging. Corima wheels are handmade using prepreg carbon fibers, in their factory in LORIOL sur DRÔME, FRANCE.

ZIPP

Zipp meets the customer's needs to lead them to peak performance, creates superlative quality components through innovative design and manufacturing, using the best materials and technologies available.

MUC-OFF

Creators of the most innovative care products to keep both cyclists and their bicycles at their best, making them look brilliant after every performance!

ARGON 18

Weight, stiffness, comfort. These are the three well-balanced properties from which Argon frames are born. A landmark brand that has created a tradition of technological innovation and design. Argon18 poses a challenge to the most demanding customers: it creates frames with the most sophisticated and high-performance materials.
Brand packed with a wide range of models, starting with those who are just approaching the world of two wheels to those who seek perfection

ALMSTHRE

ALMSTHRE was created by three cyclists from San Diego, CA, whose relentless pursuit of endless adventures has always been in their blood. They seek to go further, explore more and connect deeply with nature, themselves and others. To feel alive, they believe that one should never stop exploring the unknown. They strive to get out of the comfort zone and always move forward. The art of doing is what motivates and inspires them, while passion is what fuels them. Therefore, when there is no end in sight, they keep pushing forward, because they are ALMSTHRE.

BLAKC INC

Black Inc brand of components, starting from top-of-the-line wheels to handlebars, stem, and seatposts.Black Inc products are designed to perform at the highest level.

HEALT THROUGH SPORT

Health Through Sport (HTS), founded in 2019, is an Italian company of experts in medicine and sports, based in Tuscany. The Top Shield line of functional, doping-free cosmeceuticals is designed to prevent and treat skin problems caused by saddle use (cycling, motorcycling, horseback riding). 

HUTCHINSON

Hutchinson is a tire brand for the two-wheel world, always looking for new compounds for their tires. Hutchinson's range is vast starting from the road world to gravel and Mtb.

KEYWIN

The world's lightest combination. Keywin pedals offer the largest footprint ensuring a unique and optimal thrust.

LEZYNE

Lezyne is a leader in bicycle accessories, with engineering, award-winning design, and in-house production. The 2025 collection is the result of more than 16 years of innovation.

QUARQ

RAULER

A company that was born and has remained handcrafted, which is also well known abroad, having acquired several important European customers. RAULER frames and bicycles have in the past been used by some of the most glorious athletes and professional teams in the history of the sport including "SMEG" and "GIACOBAZZI." Among the many victories achieved by RAULER bicycles, the victory of the 100 km. at the Los Angeles (USA) Olympics in the year 1984 is definitely worth mentioning.

 

RAVEMEN

RAVEMEN is a brand that combines a passion for cycling with the safety of cyclists. Their bike lights, inspired by car headlights, offer better visibility than traditional lights, reducing the risks caused by glare. With high quality materials and innovative design, RAVEMEN products are reliable, easy to use, and help ensure cyclists' safety on the road.

TRUVATIV

Truvativ is a brand that specializes in handlebars, stem and seatposts for the off-road world. Top-of-the-line products provide you with lightweight, stiffness and safety

TIME

TIME's mission is to help cyclists enjoy cycling by making the world's best and most innovative pedals.
TIME pedals give the rider the ability to take on any challenge, be the best performing and pedal the longest.

TSA

Check out all the items from Tsa's house brand!

TUFO

TUFO's philosophy focuses on specializing in the production of tubulars, working with world champions and elite cyclists. Products are made with high standards and strict quality control, with much of the production done by hand to ensure attention to detail. Each TUFO product is therefore "unique."

HOLY MOTHER.

Brand specializing in sports nutrition. Products designed to provide maximum energy needed in any sports activity.
We develop our products with a scientific, performance-oriented approach, using the latest advances in sports nutrition

SIGMA

Discover SIGMA's signature lights and GPS.

SPORT FEEDBACK

In 2004, Doug Hudson launched Feedback Sports after the success of ChromeTM, starting with the Alpine Scale digital scale. In 2016, the range was expanded to include portable tools and trainers, which are popular with professionals. Today, the team in Golden, Colorado, develops more than 70 products for cyclists of all levels, creating stylish, lightweight and portable solutions for professionals and amateurs.

JUICE LUBES

Juice Lube is in the business of cleaning and lubricating your bike. Effective products that allow you to clean and lubricate your bike to the fullest allowing your bike to perform as well as possible.

MICHE

Solid roots rooted in the past and allowing us to look forward to a future completely oriented towards innovation.
Since 1919, cycling has been our passion. We produce high quality wheels and components proudly Made in Italy. We look ahead thanks to new technologies and the smart approach of Industry 4.0. A history spanning three generations and a bright future all to write.

PEDAL PLATE

Pedal Plate offers two versions optimized for the two most popular pedal systems on the market Shimano SPD-SL and LOOK KEO. Now also available in MTB version for Shimano SPD pedals, Look X-Track and Cranckbrothers (Eggbeater, Candy).

ROCKSHOX

Shock absorbers, forks, and telescopic seatposts everything you need to best equip your MTB.

HAMMERHEAD

HAMMERHEAD is a new cyclocomputer designed for ambitious cyclists, with cutting-edge visualizations, next-generation technology and advanced customizations. It offers over 35 hours of battery life for uninterrupted exploration.