We will say no more. FACTOR
We will say no more. FACTOR

We will say no more. FACTOR

Don't miss your chance to attend the exclusive event!

We are preparing a unique experience for all bike enthusiasts and curious people.On 17.03.2025, at our XPC Beltrami TSA showroom, a great new FACTORawaits you!We don't want to reveal too much... but we're sure it will be an unmissable time!

 

What's next for you?

  • A free event dedicated to lovers of two wheels and the FACTOR brand
  • The opportunity to touch on a preview of some of the most important innovations of 2025
  • An opportunity to meet other enthusiasts and discover the latest in our world
    • An opportunity to meet some of the athletes of the Israel-Premier Tech Pro Cycling Team.

 

When?
On 03/17/2025 at 10 a.m.


Where:
XPC Beltrami TSA, 7-9 Euripides Street Reggio Emilia


Registration required:
To guarantee your place at the event, register below. 

We look forward to welcoming you!

The event is for Retailers only and is not open to the Public.

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Sram

The perfect combination of precision and strength. Sram is a relentless pursuit to make the climb shorter, the road smoother, the curve tighter, the descent faster.
To give you the strongest, lightest, fastest bike on earth, to be the best.

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Factor

Our purpose is to pursue unparalleled excellence.
Factor Bikes was conceived from a commitment to innovation, speed and performance through advanced engineering; our soul lives in the union of technology and integration, while our heritage comes from motorsport and aviation.

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CERAMICSPEED

CeramicSpeed was born out of a dream to change the world of cycling. Today we can safely say that dream has turned into reality. For nearly two decades, we have revolutionized the highest level of professional cycling by constantly pushing the limits of drivetrain performance. Along the way, our efforts have helped bring home victories in Grand Tours, and World Championships.

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CORIMA

CORIMA's expertise and innovation in carbon and composite materials are globally recognized. They have been producing high-performance carbon wheels for over 30 years. They control all stages of the production process; from design to assembly and packaging. Corima wheels are handmade using prepreg carbon fibers, in their factory in LORIOL sur DRÔME, FRANCE.

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ZIPP

Zipp meets the customer's needs to lead them to peak performance, creates superlative quality components through innovative design and manufacturing, using the best materials and technologies available.

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MUC-OFF

Creators of the most innovative care products to keep both cyclists and their bicycles at their best, making them look brilliant after every performance!

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ARGON 18

Weight, stiffness, comfort. These are the three well-balanced properties from which Argon frames are born. A landmark brand that has created a tradition of technological innovation and design. Argon18 poses a challenge to the most demanding customers: it creates frames with the most sophisticated and high-performance materials.
Brand packed with a wide range of models, starting with those who are just approaching the world of two wheels to those who seek perfection

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ALMSTHRE

ALMSTHRE was created by three cyclists from San Diego, CA, whose relentless pursuit of endless adventures has always been in their blood. They seek to go further, explore more and connect deeply with nature, themselves and others. To feel alive, they believe that one should never stop exploring the unknown. They strive to get out of the comfort zone and always move forward. The art of doing is what motivates and inspires them, while passion is what fuels them. Therefore, when there is no end in sight, they keep pushing forward, because they are ALMSTHRE.

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BLAKC INC

Black Inc brand of components, starting from top-of-the-line wheels to handlebars, stem, and seatposts.Black Inc products are designed to perform at the highest level.

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HEALT THROUGH SPORT

Health Through Sport (HTS), founded in 2019, is an Italian company of experts in medicine and sports, based in Tuscany. The Top Shield line of functional, doping-free cosmeceuticals is designed to prevent and treat skin problems caused by saddle use (cycling, motorcycling, horseback riding). 

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HUTCHINSON

Hutchinson is a tire brand for the two-wheel world, always looking for new compounds for their tires. Hutchinson's range is vast starting from the road world to gravel and Mtb.

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KEYWIN

The world's lightest combination. Keywin pedals offer the largest footprint ensuring a unique and optimal thrust.

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LEZYNE

Lezyne is a leader in bicycle accessories, with engineering, award-winning design, and in-house production. The 2025 collection is the result of more than 16 years of innovation.

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QUARQ

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RAULER

A company that was born and has remained handcrafted, which is also well known abroad, having acquired several important European customers. RAULER frames and bicycles have in the past been used by some of the most glorious athletes and professional teams in the history of the sport including "SMEG" and "GIACOBAZZI." Among the many victories achieved by RAULER bicycles, the victory of the 100 km. at the Los Angeles (USA) Olympics in the year 1984 is definitely worth mentioning.

 

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RAVEMEN

RAVEMEN is a brand that combines a passion for cycling with the safety of cyclists. Their bike lights, inspired by car headlights, offer better visibility than traditional lights, reducing the risks caused by glare. With high quality materials and innovative design, RAVEMEN products are reliable, easy to use, and help ensure cyclists' safety on the road.

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TRUVATIV

Truvativ is a brand that specializes in handlebars, stem and seatposts for the off-road world. Top-of-the-line products provide you with lightweight, stiffness and safety

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TIME

TIME's mission is to help cyclists enjoy cycling by making the world's best and most innovative pedals.
TIME pedals give the rider the ability to take on any challenge, be the best performing and pedal the longest.

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TSA

Check out all the items from Tsa's house brand!

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TUFO

TUFO's philosophy focuses on specializing in the production of tubulars, working with world champions and elite cyclists. Products are made with high standards and strict quality control, with much of the production done by hand to ensure attention to detail. Each TUFO product is therefore "unique."

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HOLY MOTHER.

Brand specializing in sports nutrition. Products designed to provide maximum energy needed in any sports activity.
We develop our products with a scientific, performance-oriented approach, using the latest advances in sports nutrition

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SIGMA

Discover SIGMA's signature lights and GPS.

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SPORT FEEDBACK

In 2004, Doug Hudson launched Feedback Sports after the success of ChromeTM, starting with the Alpine Scale digital scale. In 2016, the range was expanded to include portable tools and trainers, which are popular with professionals. Today, the team in Golden, Colorado, develops more than 70 products for cyclists of all levels, creating stylish, lightweight and portable solutions for professionals and amateurs.
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JUICE LUBES

Juice Lube is in the business of cleaning and lubricating your bike. Effective products that allow you to clean and lubricate your bike to the fullest allowing your bike to perform as well as possible.

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MICHE

Solid roots rooted in the past and allowing us to look forward to a future completely oriented towards innovation.
Since 1919, cycling has been our passion. We produce high quality wheels and components proudly Made in Italy. We look ahead thanks to new technologies and the smart approach of Industry 4.0. A history spanning three generations and a bright future all to write.

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PEDAL PLATE

Pedal Plate offers two versions optimized for the two most popular pedal systems on the market Shimano SPD-SL and LOOK KEO. Now also available in MTB version for Shimano SPD pedals, Look X-Track and Cranckbrothers (Eggbeater, Candy).

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ROCKSHOX

Shock absorbers, forks, and telescopic seatposts everything you need to best equip your MTB.

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HAMMERHEAD

HAMMERHEAD is a new cyclocomputer designed for ambitious cyclists, with cutting-edge visualizations, next-generation technology and advanced customizations. It offers over 35 hours of battery life for uninterrupted exploration.

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