Italian Bike Festival 2024
From September 13 to 15, 2024, the Misano World Circuit in Misano Adriatico hosted the highly anticipated Italian Bike Festival, the benchmark for all cycling and bike lifestyle enthusiasts. The event was extraordinarily well attended, with thousands of visitors enjoying a unique experience in the world of two wheels, including test bikes, exhibitions and exciting shows. Our presence was spread over three booths, allowing visitors to experience the event in 360 degrees.
EXPO Beltrami TSA
Our booth at the Expo attracted a lot of interest by displaying the best items signed by our main brands such as. Factor, Ceramicspeed, Lezyne, Ravemen, Muc-OFF, Time and BMZ. But the real novelty was the preview presentation of the new bag brand Almsthre, a California-based brand specializing in cycling bags designed to allow you to travel and explore new places.
BIKE WASH Muc-off
During the Italian Bike Festival, our team washed over a thousand bicycles using professional Muc-Off products. We provided a thorough and high-quality cleaning service, ensuring that all cyclists had perfectly clean and working bikes.
Next to our washing service, there was a sales point where visitors could purchase the products our team used. In this way, everyone could take home some of the best items on the market for bicycle cleaning and maintenance.
BIKE TEST Factor
More than 200 cyclists had the opportunity to test the outstanding performance of Factor bikes, including some of the top models recently launched on the market.Â
Among the stars of these three days, the new Factor Ostro 2.0, impressed everyone with its lightness, responsiveness and ability to handle high speeds, adapting perfectly to the characteristics of the circuit. The Factor O2, renowned for climbing and long-distance performance, also won over the testers with its impeccable balance of stiffness and comfort.Â
There was no shortage of off-road enthusiasts, who were able to try out the new Factor Lando XC and Lando HT, designed for cross-country riding. These mountain bikes offer great stability and are ready to deliver outstanding performance on the most technical trails.
