ALMSTHRE was created by three cyclists from San Diego, CA, whose relentless pursuit of endless adventures has always been in their blood. They seek to go further, explore more and connect deeply with nature, themselves and others. To feel alive, they believe that one should never stop exploring the unknown. They strive to get out of the comfort zone and always move forward. The art of doing is what motivates and inspires them, while passion is what fuels them. Therefore, when there is no end in sight, they keep pushing forward, because they are ALMSTHRE.
red, force, and rival
SRAM presents new solutions for road, time trial, and triathlon
Aero brakes and RED short cranks: increasingly customized performance
SRAM expands its road range with a series of updates designed to improve control, comfort, and efficiency, responding to the needs of cyclists who are increasingly attentive to detail and the customization of their setup.
The main innovations concern two key areas of performance: braking and transmission.
RED short cranks: the right size makes all the difference
More and more cyclists are discovering the advantages of shorter cranks: greater comfort, improved pedaling efficiency, and a more natural riding position.
That's why SRAM is expanding its RED crankset range by introducing new lengths: 150 mm and 155 mm, which join the sizes already available up to 175 mm.
The complete range is therefore:
175 – 172.5 – 170 – 167.5 – 165 – 160 – 155 – 150 mm
The new RED cranks:
weigh 29 grams less than the previous generation
use an 8-screw interface, compatible with spiders with and without power meters
adopt DUB technology for reliability and ease of maintenance
are available in 1x and 2x configurations
Each cyclist can thus choose the length that best suits their style and biomechanics, creating a truly personalized setup.




Aero disc brakes: more control, less effort
The new Aero disc brakes for the RED, Force, and Rival ranges have been specifically designed for use in time trials and triathlons, where every detail counts.
The goal is clear: to achieve more power and modulation with less effort.
Braking is precise and intuitive, even with just the tips of your fingers.
Key features include:
Power and modulation optimized for TT and triathlon
Carbon lever with embossed surface for a more secure grip
Lever distance adjustment to suit different hand sizes
Stealth-a-majig system for quick and clean installation
Bleeding Edge technology for quick and easy bleeding
The result is more efficient braking, which requires less energy and leaves more room for performance.
Other new features: UDH and USB-C charger
The package also includes:
Universal Derailleur Hanger now also available in silver finish, maintaining universal compatibility with MTB and e-bike drivetrains and the rotation function in case of impact to protect the rear derailleur.
New USB-C charger, capable of a full charge in 60 minutes, with optimized packaging to reduce environmental impact.
































